Jeans Hook

Wrangler Jeans
By Jeans Addict

Wrangler' Jeans for Women

Wrangler which was known as The Hudson Overall Company was Levi’s biggest competitor back in the 1940′s. At that time, the garment hasn’t been called jeans yet, merely known as denim work wear.

Wrangler is introduced
In 1947 Wrangler introduced the first ‘body fit’ jean and consequently produced the first benchmark success in the denim business. This effort to push into the Rodeo and Western wear market wasn’t without any struggle; they hired a star designer and tailor of this particular scene like Rodeo Ben. To build the brand and connect the name with durability and quality the company convinced celebrity rodeo stars like Jim Shoulders, Bill Linderman and Freckles Brown to wear and test the fabric – named 13MWZ -. After the Rodeo Championships in 1949 the success of “Wrangler” was programmed. The Wrangler jeans became clearly the number 1 among all outfitters of the Western Wear Scene.

In 1974 the Wrangler Jeans became ‘Official Jeans of the Pro Rodeo Cowboys Association’. By then Wrangler had been perfecting the durability and feel of denim for more than 70 years. Now, a best-selling outfitter of Western wear for over 100 years, Wrangler is synonymous with the dusty independence of the frontier. Heritage and history serve this brand well as Wrangler remains a coveted iconoclastic brand for millions of Americans.

Clothing That Protects

After gaining a great reputation for it’s durability, The Wrangler Jeans Company has now announced that it will begin production of a line of clothing that will not only be comfortable and durable, but will become a leader in protective clothing as well.

It has been reported that the common cause of severe burn injuries on the job stems is from a workers clothing that get in contact with sparking, catching fire, and then continuing to burn. Wrangler Jeans uses flame resistant material for jeans and shirts in its new fire resistant line to provide the necessary thermal protection right where the area of exposure might be.

The protection that a material in Wrangler Jeans has is actually depends on the weight of the flame resistant fabric, in addition to the composition. With non flame retardant clothing, once the source of ignition is presented and then removed, the clothing will keep burning. However, Wrangler Jeans has come up with materials that will self extinguish when the ignition source is removed. This allows more time to get out the clothing, limiting the risk of serious burns by limiting the percentage of the body that is burned.

With Wrangler Jeans, even though a worker caught in a flash fire will still probably suffer some injuries, the Wrangler Jeans fire resistant clothing can greatly reduce the severity of the burns. In many cases, Wrangler Jeans knows that in many cases, its clothing can mean the difference between life and death.

Taken from www.ideamarketers.com

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